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1.  of or pertaining to tactics, esp. military or naval tactics.

2.  characterized by skillful tactics or adroit maneuvering or procedure: tactical movements.

3.  of or pertaining to a maneuver or plan of action designed as an expedient toward gaining a desired end or temporary advantage.

4.  expedient; calculated.

5.  prudent; politic.

We all know that everything is tactical these days.  If you have any doubt, watch this.  Look at tactical pens, tactical knives, tactical watches.  On a common sense level we all know that an item being “tactical” is silly, but being “tactikewl”  is fun.  Our tactical pens are going to do more writing than stabbing, our tactical knives are going to cut more sandwiches than terrorists, and our watches are going to tell us what time to pick up the kids, not when we need to reach our Zodiac to move off the beach.

The truth is that we can put our customers into two categories, those that do or have done “tactical” things for a living, and the majority of the market who are fans of those doing it for a living and appreciate “tactikewl” gear.  Having been both enlisted in the army and as a retired police officer, I can tell you that the people who support the tactical market are those that used to do it for a living and those that are fans.  These people research their gear to exhaustion on forums and other websites.  With today’s economy, these folks more than ever are looking for the most bang for the buck.  Let us help you educate them on why your products are what they need.


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